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Beck & Chris Milk Create Hello, Again Using GoPro Cameras

The GoPro HERO3, again, helps blaze a trail into a new realm of creativity with the launch of Beck’s Hello, Again project.

Automaker Lincoln and its agency HudsonRouge, along with production from @radical.media, have conceived a yearlong project called Hello, Again, which celebrates classic art, fashion, film, and music through the conduit of contemporary artists and cultural icons.

The first collaboration has come to fruition in the form of an interactive concert of Beck performing a reworked version of David Bowie’s “Sounds and Vision” while director Chris Milk composes an enormous orchestra that surrounds the stage completely for a unique sound experience that he has ultimately replicated online for a digital audience. Milk sought to transform the traditional “wall of sound” experienced by a typical live audience into a 360-degree capsule that engulfed the listener.

In addition to the unique auditory experience, the online viewer has the unprecedented ability to interact with the view and perspective of the visuals through facial recognition of the viewer’s web camera. Utilizing a custom rig made up of 6 GoPro HERO3 cameras, Milk and company have successfully presented a parallel 360-degree organic experience customizable to the whim of the online audience. Essentially, if the viewer looks up, so does the view on screen; if the viewer looks left, they shall see what’s to the left, and so on. As well, the viewer has the ability to manually change the angle and perspective with their mouse.

Experience HELLO, AGAIN

Learn more about the making of Hello, Again

For all of you musicians out there, check out the #GoProMusic Photo Contest 






Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek