Canada Minimum Advertised Price Policy Download PDF

Official Policy and Guidelines

Additional guidelines related to the Canadian MAP Policy are as follows:

  1. GoPro reserves the right, in its unilateral discretion, to take other action with respect to any reseller that violates this MAP Policy.
  2. The MAP Policy will be enforced by GoPro in its sole discretion.
  3. GoPro recognizes that any authorized GoPro account can make its own decisions to advertise and sell any GoPro product at any price it chooses without consulting or advising GoPro. GoPro similarly has the right to make its own independent decision regarding product allocations and reseller participation as a member of the GoPro Authorized Reseller Program – at any time.
  4. GoPro will maintain an updated “MAP Products” list of those products that will fall under this MAP Policy. GoPro reserves the right to update or modify this list at any time.
  5. All Products listed will have a MAP retail price. Listing a price other than the MAP retail price next to the featured MAP Product in any advertising will be viewed as a violation of this MAP Policy. This MAP Policy applies to all advertisement of MAP Products in any and all media, including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines catalogs, mail order catalogs, internet or similar electronic media including websites, forums, email newsletters, email solicitations, television, radio, and public signage. Such website features as “Click for price”, automated “bounce – back” pricing e-mails, pre-formatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart, and other similar features are considered to be communications initiated by the reseller (rather than by the customer) and this constitutes “advertising” under this MAP Policy. This MAP Policy also applies to any activity which GoPro determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for ‘group purchases’ and the like.
  6. It shall not be a violation of this MAP Policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP Policy.
  7. From time to time, GoPro may permit resellers to advertise MAP Products at prices lower than the MAP retail price. In such events, GoPro reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.
  8. From time to time GoPro may offer a direct manufacturer’s rebate to customers. In such events, it shall not be a violation of this MAP Policy to advertise the availability of the manufacturer’s rebate, provided that (a) the advertisement include a MAP-compliant price, the rebate amount, and the net price after manufacturer’s rebate in the same type size and style; (b) an asterisk is placed next to the net price after manufacturer’s rebate; and (c) the “*After manufacturer’s rebate” appears in the same area of the advertisement as the advertised product.
  9. Where GoPro products are bundled with or sold as part of a package that includes other products, it shall be a violation of this MAP Policy to sell or advertise the bundle (or package) at a price that: (a) has the effect of valuing a bundled (or packaged) GoPro accessory covered by the MAP policy at more than 20% the value of the bundled (or packaged) GoPro camera covered by the MAP policy or(b) violates the letter or spirit of the MAP Policy. It shall be a violation of this MAP Policy if products are bundled with or sold as part of a package that includes products not pre-approved by GoPro.
  10. It shall be a violation of this MAP Policy to include in any advertising for GoPro Products any additional discount, coupon, gift card, or incentive (whether in the form of a special event, promotion, term of doing business or otherwise) that translates into an immediate price reduction, where the cumulative effect would be to reduce the advertised price of any MAP Product below MAP. Advertising that includes an additional discount, coupon, gift card, points, or any other incentive for future purchases (regardless of whether the future purchases is of a GoPro product) shall be evaluated under the same guidelines as described in Section 9 regarding product bundling. For example, a gift card redeemable on a future purchase would be considered an “other product” under Section 9. This Section 10 shall not apply to any manufacturer’s rebate from GoPro on GoPro Products or its partners’ products.
  11. It shall not be a violation of this MAP Policy to advertise that a customer may ”call for price” or “email for price”, or to use similar language, specifically with respect to GoPro Products, so long as no price is listed.
  12. If a reseller with multiple store locations violates this MAP Policy at any particular store location, then GoPro will consider this to be a violation by all of the reseller’s locations.
  13. Although resellers remain free to establish their own resale prices, GoPro reserves the right to cancel all orders and indefinitely refuse to accept any new orders from any resellers following GoPro’s verification that such reseller has advertised any MAP Products at a net retail sales price less that the then-current MAP retail price established by GoPro, or if reseller has violated this policy in any other way.
  14. GoPro’s sales representatives are NOT permitted to discuss this Policy or make any agreements or assurances with respect to GoPro’s Policy regarding reseller advertising or pricing. This also includes any consumer program or promotion that affects the below-listed MAP Products.


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SKU Item MAP Price
CHDHX-401 - CA HERO4 Black $629.99
CHDMX-401- CA HERO4 Blac - Motorsports $629.99
CHDSX-401- CA HERO4 Black - Surf $629.99
CHDBX-401- CA HERO4 Black - Music $629.99
CHDHY-401- CA HERO4 Silver $499.99
CHDMY-401- CA HERO4 Silver - Motorsports $499.99
CHDSY-401- CA HERO4 Silver - Surf $499.99
CHDBY-401- CA HERO4 Silver - Music $499.99
CHDHA-301- CA HERO $159.99


SKU Item MAP Price
CHDHN-302 - CA HERO3+ Silver Edition 379.99
CHDHX-302 - CA HERO3+ Black Edition 389.99
CHDSX-302 - CA HERO3+ Black Edition - Surf 389.99
CHDMX-302 - CA HERO3+ Black Edition - Motorsports 389.99
CHDBX-302 - CA HERO3+ Black Edition - Music 389.99

SKU Item MAP Price
Dual HERO System 249.99
ALCDB-401 LCD Touch BacPac™ 99.99
ARMTE-002 Smart Remote 99.99
ASGUM-001 Sportsman Mount 89.99
AFAEM-001 3-Way Grip 89.99
ABPAK-401 Battery BacPac™ 64.99
AHDEH-301 Dive Housing 74.99
ADOGM-001 Fetch (Dog Harness) 74.99
ACMPM-001 Jaws: Flex Clamp 64.99
AHSRH-401 Standard Housing 64.99
AHSSK-301 Skeleton Housing 64.99
AHDWH-301 HERO3 Wrist Housing 64.99
AHBSH-401 Blackout Housing 64.99
ANDFR-301 The Frame 49.99
GCHM30-001 Chesty (Chest Harness) 49.99
AUCMT-302 Suction Cup 49.99
ANCBL-301 Combo Cable 49.99
ADVFM-301 Magenta Dive Filter (Dive Housing) 89.99
ADVFR-301 Red Dive Filter (Dive Housing) 89.99
ADVFM-301 Magenta Dive Filter (Dive Housing) 89.99
ABDFM-301 Magenta Dive Filter (Standard Housing) 89.99
AWALC-001 Wall Charger 49.99
AHBBP-401 Dual Battery Charger 64.99


SKU Item MAP Price
CHDHE-302 HERO3 White Edition 249.99
CHDHE-301 HERO3 White Edition 249.99